D-PBL Student workshop

The purpose of the 2nd E-business technologies conference (EBT) is to bring together leading professors, scientists, researchers, engineers and practitioners, leading IT companies, PhD students interested in the field of e-business. Primary goal is to establish a platform for strategic networking on national and international level, portray innovations and disseminate knowledge for wide corpus of scientist and experts in the field of digital business ecosystems.

Special Session: “Project-based learning in multinational teams: Developing Customer Journey Maps” will be organized as part of the EBT conference, as an event of the Erasmus+ project “D-PBL: advancing project-based learning into the Digital Era”, financed within the KA2 program for cooperation partnerships in higher education. D-PBL project aims to combine digital teaching-learning with project-based learning, applied in an international context.

This year’s topic is going to be Customer Journey Mapping. We decided to choose this theme because Customer Journey Mapping represents the lifeblood of every business, so it’s crucial for young people who are learning about digital marketing, IT entrepreneurship, UX or software design to get familiar with this concept.

Customer Journey Mapping creates a visual representation of what our customers go through with our product or service. The creation of a journey map puts the organization directly in the mind of the consumer, so they can see and understand their customer’s processes, needs, and perceptions. Customer experience represents the future either of start-ups or huge corporations. CJM requires building a complete picture of the customer whose journey they are going to capture on the map. Step by step, by analyzing the customer’s demographic and psychographic data, students will find out information about a customer, such as their hobbies, goals, expectations, skills, and many other details. So, participants in this project will not only handle basic demographical data, just the opposite, they will meet a customer in every segment of their personality.

To conclude, Customer Journey Mapping holds an important place in modern business, so students will have the chance to learn many things they can practically utilize in their future careers.

The call for the participation in the workshop is open to all students around the world. This is the perfect opportunity to expand your knowledge, gain new experiences through teamwork, and make international friends. All students who successfully complete the workshop task will be awarded a certificate for participation.

Workshop organizers:

• University of Belgrade, Serbia
• University Institute of Maia – ISMAI, Portugal
• Polytechnic of Porto, Portugal
• Vilnius College of Technologies and Design – VTDK, Lithuania
• University of Patras, Greece
• Francisco de Vitoria University, Spain

Important dates:

Registration deadline: May 31
Introductory lectures: June 23
Solution development: June 23-24
Solution presentations: June 24

Venue:

The workshop will be organized online.

Registration and submissions:

Registration link soon to be announced.