Strategic marketing planning in secondary healthcare institutions
Keywords:strategic marketing, healthcare, CRM, crowdsourcing
The subject of the research is examining the readiness for introducing CRM and crowdsourcing services in secondary healthcare institutions. The research was conducted in the healthcare institution of secondary type among healthcare workers through an online and offline survey. The obtained results show that healthcare workers are ready and willing to implement innovative CRM services and crowdsourcing models like crowd wisdom, crowdfunding, crowd voting and crowdsensing in healthcare institution. The results present the basis for strategic marketing planning and the introduction of innovative services in the healthcare institution of secondary type.
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Copyright (c) 2022 Miroslav Kendrišić , Artur Bjelica, Branka Rodić, Dusan Visnjic, Tamara Đorđević
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