E-commerce and Ethics: Insights from Industry Practitioners

Authors

  • Manoj Kumar Kamila Department of Marketing, Jaipuria Institute of Management
  • Sahil Singh Jasrotia Department of Marketing, Management Development Institute
  • Pooja Kushwaha Department of Business Analytics, Jaipuria Institute of Management
  • Shagun Chib School of Business, MIT World Peace Universuty

Keywords:

e-commerce, ethics, privacy, consumer behaviour

Abstract

The advent of e-commerce has brought about substantial changes in the operational landscape of businesses and consumer purchasing patterns, leading to a multitude of advantages and improved efficacy. The exponential expansion of electronic commerce has prompted ethical considerations that require meticulous examination to establish a viable and socially conscientious electronic commerce environment. The objective of this investigation is to examine the ethical dimensions of electronic commerce, as perceived by professionals in the industry. The study employed qualitative interviews as a means of gathering data to explore the challenges experienced by the participants and the most effective strategies they employ. The objective of this research is to enhance comprehension of ethical conduct in the e-commerce industry by examining concerns associated with data confidentiality, safeguarding, impartiality, and ecological accountability. The aim is to provide practical suggestions for both businesses and consumers.

Author Biographies

Manoj Kumar Kamila, Department of Marketing, Jaipuria Institute of Management

Mr. Manoj Kumar Kamila is a Research Fellow at Jaipuria Institute of Management, Indore, Madhya Pradesh, India. His research interests include Marketing Ethics, Consumer Psychology, and Sustainability.

Sahil Singh Jasrotia, Department of Marketing, Management Development Institute

Dr. Sahil Singh Jasrotiais is an Assistant Professor in the Area of Marketing, Management Development Institute Murshidabad, India. His research interests includeConsumer Behaviour, Retailing, Tourism Management, and Marketing Education. His research has been published in journals including International Journal of Retail and Distribution Management, Society and Business Review, Journal of the Knowledge Economy, Society and Business Review, Journal of Education, and Journal of Public Affairs.

Pooja Kushwaha, Department of Business Analytics, Jaipuria Institute of Management

Dr. Pooja S Kushwaha is an academician and trainer with more than 16 years of experience in the field of Information Systems. IBM Certified Analytics trainer, Google certification in the area of Analytics and search engine optimization and digital marketing. At present, she is working as an Associate Professor (IT and Analytics). She has conducted various MDP sessions for corporate few are Middle Level Managers of Clinton Foundation, Women Empowerment for ONGC Women employees, and for Digital marketing for Women Entrepreneurs of Indore.

Shagun Chib, School of Business, MIT World Peace Universuty

Ms. Shagun Chib is a PhD Scholar at School of Business, Shri Mata Vaishno Devi University, Katra, India, India. Her research interests include Religious products, Consumer Psychology, and influencing marketing.

Downloads

Published

10-06-2023

How to Cite

Kamila, M. K., Jasrotia, S. S., Kushwaha, P., & Chib, S. (2023). E-commerce and Ethics: Insights from Industry Practitioners. E-Business Technologies Conference Proceedings, 3(1), 73–79. Retrieved from https://ebt.rs/journals/index.php/conf-proc/article/view/161

Issue

Vol. 3 No. 1 (2023): E-business technologies Conferences Proceedings 2023

Section

Digital marketing and social media

License

Copyright (c) 2023 Manoj Kumar Kamila, Sahil Singh Jasrotia, Pooja Kushwaha, Shagun Chib

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.