Problems of Algorithmic Censorship and Personal Branding

Abstract

Abstract— In this paper we present systematic model of censorship in the cyber space as related to the modern-day marketing of variety of important elements from tangible commercial products over political ideas to personal public presentation to which we refer to as personal branding. Faced with the dominant presence of the multimedia promotional material in the cyberspace, and the necessity of having an individual be enabled to project her or his presence in the public cyber agora, we analyze modern trends to formalize and restrict style and the content of such public projections. Besides identifying personal strengths, and professional skills, an individual must device strategy and content to attract attention of the targeted population of digital residents of the cyber space. We find that modern algorithmic censorship significantly threatens and impedes the most effective attention-grabbing vehicles. In our work, we dedicate particular attention to the censorship modelling and commercial consequences upon e-commerce platforms that are being super-scaled and globalized, leaving ethical, philosophical, political, cultural, and other aspects for future considerations.