Cost-effective way of implementing SMS marketing in small to middle-sized enterprises using Raspberry Pi

Abstract

Among other specificities of SME (Small and middle-sized enterprises) is their lack of financial, human and technical resources. This important barrier forces SMEs to optimize their market advent and put it in line with their capabilities, without losing competitiveness in their market niche. One important marketing channel is SMS (Short Text Message). Although technologically very old, it still has it’s marketing value and potential to bring competitive advantage to enterprise. This paper proposes sustainable and cost-effective model for sending short marketing messages using the combination of Raspberry Pi device and mobile technology. Conceptual model has been developed, as well as a prototype of programming solution, a list of use cases and brief financial analysis of effects of this kind of solution. The results show that using the proposed system, SMEs can achieve significant reduction in marketing campaign cost without losing its quality.