Development of a web shop based on augmented reality

Ljubica Ljubisavljević; Dimitrije Milačić; Miloš Ninković

Development of a web shop based on augmented reality

Authors

Ljubica Ljubisavljević Department for e-business Faculty of Organizational Sciences, University of Belgrade, Serbia
Dimitrije Milačić SI & Digital Business Consulting IAE Aix-Marseille Graduate School of Management, University of AixMarseille
Miloš Ninković Department for e-business Faculty of Organizational Sciences, University of Belgrade, Serbia

Keywords:

e- shop, augmented reality, AR-commerce

Abstract

The aim of this paper is to develop an electronic store based on augmented reality. In the first part of the paper, augmented reality technologies will be analyzed. The concepts of e-commerce will be described with a focus on the analysis of the possibilities of applying augmented reality (AR-commerce). The possibilities of integrating augmented reality into existing solutions for the development of electronic stores will be analyzed, too. In the practical part of the paper, the development of an web shop using WooCommerce solutions will be presented. The web shop will implement augmented reality-based services that provide support to customers when shopping online. Appropriate tools will be used to monitor the performance of the developed system.

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Published

21-09-2021

How to Cite

Ljubisavljević, L., Milačić, D., & Ninković, M. (2021). Development of a web shop based on augmented reality. E-Business Technologies Conference Proceedings, 1(1), 40–43. Retrieved from https://ebt.rs/journals/index.php/conf-proc/article/view/71