Employer Branding Framework Using  Social Media For Attracting Talents

Jelena Anđelković Labrović; Ivana Kovačević; Vesna Damnjanović; Slavica Cicvarić Kostić

Employer Branding Framework Using Social Media For Attracting Talents

Authors

Jelena Anđelković Labrović Department of Human Resource Management University of Belgrade, Faculty of Organizational Sciences Belgrade, Serbia
Ivana Kovačević Department of Human Resource Management University of Belgrade, Faculty of Organizational Sciences Belgrade, Serbia
Vesna Damnjanović Department of Marketing Management and Public Relations University of Belgrade, Faculty of Organizational Sciences Belgrade, Serbia
Slavica Cicvarić Kostić Department of Marketing Management and Public Relations University of Belgrade, Faculty of Organizational Sciences Belgrade, Serbia

Keywords:

Employer branding, Framework, Communication principles, Social media, Young talents

Abstract

In contemporary dynamic environment having an attractive employer brand is pivotal to achieve competitive advantage of hiring and retaining the best talents. This paper suggests a framework for employer branding, and emphasizes social media as a significant channel of employer’s brand communication, particularly in targeting young generation. In addition, we propose the principles of commmunication via social media that should be followed in order to create employer image and attractivness. The outcomes of this study can be used by companies in the process of recruitment of talented young people looking for jobs opportunities.

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Published

22-09-2021

How to Cite

Anđelković Labrović, J., Kovačević, I., Damnjanović, V., & Cicvarić Kostić, S. (2021). Employer Branding Framework Using Social Media For Attracting Talents. E-Business Technologies Conference Proceedings, 1(1), 70–73. Retrieved from https://ebt.rs/journals/index.php/conf-proc/article/view/76