Fostering digital transformation in the household tools commerce

Authors

  • Aleksa Trivan Stridon Group doo
  • Dušan Barać Associate Professor, Faculty of Organizational Sciences, Department for e-business

Keywords:

digital transformation, e-business, e-commerce, subsystem integration

Abstract

This paper investigates digital transformation of a company that sells wide corpus of tools. Main goal is to provide a comprehensive overview of the digital transformation process and its elements, such as: technologies, human resources, business models and strategies and cooperation. Further, the role of electronic sales channels with a focus on web sales will be specifically considered.

A model of digital transformation of the business system for tool trading will be provided. The B2C web store will be implemented, as well as integrations with the certain components of the e-business ecosystem.

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Published

21-09-2021

How to Cite

Trivan, A., & Barać, D. (2021). Fostering digital transformation in the household tools commerce. E-Business Technologies Conference Proceedings, 1(1), 31–39. Retrieved from https://ebt.rs/journals/index.php/conf-proc/article/view/95